The session:

This session will support businesses to understand the steps they can take to engage effectively with customers and stakeholders around sustainability. Focus will include how to best utilise existing marketing and communications pathways for your business,describing sustainability in your organisation with authenticity and credibility. There will also be an opportunity to explore examples of best practice in the regionto help guide further steps.

Who is it for?

This workshop is open to eligible SMEs on the Workforce for the Future programme. To be eligible for support, you must have a business presence in the West of England (Bath & North East Somerset, Bristol, South Gloucestershire and North Somerset) and be a small or medium sized enterprise (SME).

What will I get out of it?

This workshop will educate you on:

• Understanding of relevant language and terminology in relation to sustainability and net zero

• Utilising channels to communicate with customers and key stakeholders

• Articulating your values and purpose as an organisation (including writing organisation value statements)

• How you communicate efforts in an authentic way, outlining your plans and approach while avoiding making claims that could be mis-perceived externally

• Managing possible challengesfrom customers and stakeholders around sustainability

• The role of sustainability certification in external engagement

• Best practice case studies from businesses in the region