YouGov profiling has revealed the factors that make people more likely to donate to charity and, whilst age, religion and gender all play a part, the amount of disposable income does not.
This means having a higher amount of disposable income doesn’t make you more inclined to donate than those with less money to spare. In fact, people with £1-125 of disposable income were most likely to donate to charity in the next three months.
YouGov profiled 613 people who said they were ‘very likely’ to donate to charity in the next three months, and compared them to 744 people who were ‘not very likely’ or ‘not at all likely’ to donate.
The main findings reveal that:
These YouGov statistics can help inform your organisation’s marketing. Think about:
If you don’t have a marketing plan in place, you need a refresh or you just want to know more about marketing and campaigns for your organisation in light of coronavirus, sign up now for our marketing and campaigns course on Wednesday 14 October.