A new report on how the public engages with charities online has shown that 44% of people have donated digitally, and that older people’s online donations make a significant contribution.
The report, based on a survey of over 2,000 people by Reason Digital and Populus, found that:
The insights on older people are particularly useful. As the report states, ‘Older people are online, active, and are giving in greater numbers than Gen Zers or Millennials. Facebook is particularly effective when it comes to reaching this age group’.
Meanwhile, younger people were most likely to hold a fundraising event or get involved in one-off volunteering. Those aged 18-24 were also four times more likely to feel passionate about a mental health cause than older people.
Based on the report’s findings, here are some key things to consider with your online presence:
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