A new survey from the Charities Aid Foundation (CAF) has revealed that those aged 16-24 are more likely to do something for charity than to watch Love Island or other major television programmes.
The CAF found that 43% in that age group, also known as Generation Z, did something charitable recently, whereas 30% watched Love Island, 28% watched Eurovision and 27% watched Game of Thrones.
These findings go against the stereotyping of young adults, who are often labelled selfish or lazy by the media. The survey, conducted by YouGov, polled over 1,000 people aged 16-24.
“The research shows how committed young people are to the causes they care about,” said Ben Russell, Director of Communications at CAF. “This commitment and enthusiasm for good causes is great news for charities and society as a whole.”
So how might your organisation get young adults involved?
If you work with younger volunteers, share your photos and stories with Voscur on Twitter or Facebook and spread the word about the difference they make.